Author Archives: Christina

Learning How To Blog

Posted on June 17, 2011 by Christina

One of the main things we encourage our clients to start is their own blogs and to blog regularly. The more regularly you create content for your site the better the odds are of getting visitors, because you create more keywords that people can find you with and search engines reward sites with fresh content – more on blogging in a moment.

Websites are no longer billboards; they now function much more like news channels.  Of…
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Top Social Media Blogs of the Week

Posted on May 19, 2011 by Christina

The Internet is always changing. Each week there is a new website to visit, new app to download, and new device to buy. Just like you, I am also learning day-by-day on the ways to perfect my skills in marketing artists in the social media world.

I don’t know everything at all – and never claim to – I’m a student just as you are. As a student in this ever-changing new music industry it is important to…
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Turning TV Placements Into Fan Engagement: Lessons From Mr. Robotic – In Defense of 1,000 True Fans – Episode X – Part 2

Posted on April 14, 2011 by Christina

Two weeks ago I posted part 1 of Ariel’s Step-by-Step interview with Mr. Robotic.  Here is part two.  Enjoy it!

STEP 6: IDENTIFY YOUR TRUE FANS AND MAKE THEM FEEL TRULY SPECIAL

AH: How many die-hard fans would you say you have? (Meaning; fans that will buy everything and anything from you?)

Mr. R: I have about 112 that would buy anything from me. They are in a special group in my email list. The rest I…
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Turning TV Placements Into Fan Engagement: Lessons From Mr. Robotic – In Defense of 1,000 True Fans – Episode X

Posted on March 31, 2011 by Christina

This week’s article is actually one of my FAVORITES!! You may have been following Cyber PR Founder’s Ariel Hyatt’s 1,000 True Fans Series and this is her 10th installment and just as GOOD!

I think the interview’s great not only because it speaks to capitalizing on TV music placement, but YouTube promotion in general that some artists sometimes miss the mark on when they are posting videos and getting their full return.

Big Thank you to Mr…
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How to be a Shark in a Sea of Tuna

Posted on March 17, 2011 by Christina

My day-to-day interaction with artists always consists of helping them put together a social media strategy that will help them 1. increase their fanbase, and 2. interact and engage with their fans.

One of my many questions I always ask a client is outside of music what do you love to do?, are you a cook? A dog lover? Who are you outside of music?

It tends to actually surprise many artists when I ask them these…
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