Author Archives: Christina

Web 2.0 Strategy – Nine Critical Things You Should Know About Publicity Before You Make Your First Move

Posted on May 14, 2009 by Christina

By Ariel Hyatt

I receive tons of calls and emails a day from artists looking to receive publicity for an upcoming or past release. Within the first few minutes of most of these conversations I immediately recognize that a lot of artists don’t even know what publicity consists of. As an independent artist it is imperative to know the ins and out of every aspect of the music business so that you can take control

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Web 2.0 Strategy – Monitor Your Online Chatter in 5 Easy Steps

Posted on April 30, 2009 by Christina

Now that you’ve started building your online brand and presence your next step is to understand how to monitor your online chatter.

I came across a great step by step guide over at Digipendent (http://www.digipendent.com/food-for-thought/how-to-keep-an-eye-on-your-online-presence-in-5-easy-ass-steps/) that breaks down how to keep on top of your online presence as a company but can still be translated into your brand as an artist.

Monitoring your social media presence is important. You need to respond to people

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Web 2.0 Strategy – Top 10 Reasons Why Musicians Should Use Flickr – Your Visual Blog

Posted on April 15, 2009 by Christina

Ariel wrote this amazing article a few months back and I felt that it would be great to share again. Flickr is still an amazing social networking tool for artist and this article breaks down the most effective way to use it.

Are you too lazy to blog? Are you sick of everyone telling you that without an updated blog you are not a band? Does blogging feel like a huge, annoying, and daunting task that

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Web 2.0 Strategy – What’s your Offline Social Marketing Strategy?

Posted on April 2, 2009 by Christina

Today’s Web 2.0 Strategy is pretty short but hits the nail righ on the the head. As I was sifting through my Facebook inbox I came across an email from facebook friend Oren Todoros . Oren is Founder of  Hypick.com. HYPick is an easy way to post and share information with others on various subjects such as News, Health, Tech, Sports, Style, Showbiz and some of the Not Safe For Work stuff. You can even jump straight…
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Web. 2.0 Strategy – Are Yesterdays Urban Magazines now Today’s Recycling?

Posted on March 19, 2009 by Christina

Many of us pride ourselves to run out and buy the hottest mags (XXL, The Source, VIBE, etc) the minute they drop. Myself included. Just so we can see what is up and coming in the urban world. But are yesterday’s Urban Magazines now becoming non-existent in this digital world?

I was able to interview Starrene “Starr” Rhett formerly of…
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