Two weeks ago I posted part 1 of Ariel’s Step-by-Step interview with Mr. Robotic. Here is part two. Enjoy it!
STEP 6: IDENTIFY YOUR TRUE FANS AND MAKE THEM FEEL TRULY SPECIAL
AH: How many die-hard fans would you say you have? (Meaning; fans that will buy everything and anything from you?)
Mr. R: I have about 112 that would buy anything from me. They are in a special group in my email list. The rest I…
>> Continue Reading
This week’s article is actually one of my FAVORITES!! You may have been following Cyber PR Founder’s Ariel Hyatt’s 1,000 True Fans Series and this is her 10th installment and just as GOOD!
I think the interview’s great not only because it speaks to capitalizing on TV music placement, but YouTube promotion in general that some artists sometimes miss the mark on when they are posting videos and getting their full return.
Big Thank you to Mr…
>> Continue Reading
My day-to-day interaction with artists always consists of helping them put together a social media strategy that will help them 1. increase their fanbase, and 2. interact and engage with their fans.
One of my many questions I always ask a client is outside of music what do you love to do?, are you a cook? A dog lover? Who are you outside of music?
It tends to actually surprise many artists when I ask them these…
>> Continue Reading
Twitter has become such a smorgasbord of any and everyone. I myself start finding it hard to break through the clutter and find the best people to start following and interacting with. I ran across an awesome list this week on Black Web 2.0 of the Top 50 African Americans Tastemakers in Technology and Social Media to follow. This list is amazing and wanted to share it with you as well.
What is a Tastemaker?
Tastemakers…
>> Continue Reading
I’ve put together four steps to follow that will help you map out a successful social media marketing campaign to attack in 2011.
Step 1. Identify your goals.
Identify your specific goals on why your creating an online strategy Write them down! Usually physically writing something from pen to paper gives you a sense of responsibility. Post this up somewhere that you and your band can see it on a consistent basis. The worst thing you…
>> Continue Reading
