Category Archives: Social Media Strategies

Social Media Strategies: Networking 101

Posted on January 28, 2010 by Christina

Guest Post by Ariel Hyatt

First of all, I am not saying that you should go and join a “networking group” (although Meetup.com is a great place to do that). I’m pointing out that simply leaving your house can be looked at as a networking opportunity.

There Are 3 Reasons Why We Network

  1. To find a direct target or a customer. For example, a fan who will buy tickets, music, or merch and support you.
  2. To

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Every Musician Should Read “Now Is Gone”

Posted on January 14, 2010 by Christina

GUEST BOOK REVIEW:

Now Is Gone: A Primer on New Media for Executives and Entrepreneurs by Geoff Livingston and Brian Solis & How It Relates To PR & Marketing In The “New” Music Business

by Ariel Hyatt

“The PR revolution will be socialized. Engage or die.”

“Communications have evolved more in the last 10 years, than in the previous 100.” - Now is Gone…
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Derek Sivers’ 7 Critical Marketing Basics Every Musicians Should Know

Posted on December 17, 2009 by Christina

Derek Sivers 7 Critical Marketing Basics Every Musicians Should Know

Here are 7 wonderful lessons, which are great to revisit no matter how strong your marketing muscles are.

But before I dive in I want to start with how Derek got his own music career off of the ground. This speaks volumes about how he achieved his CD Baby success later in his career.  There is a huge marketing lesson in this story…

When…
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Web 2.0 Strategy: How To Go Viral On Youtube – Video Marketing Tips For Musicians

Posted on December 1, 2009 by Christina

By Cassie Petrey – CrowdSurf.net (@CrowdSurf)

How To Set Up Your YouTube Channel
Anyone can set up his own channel on YouTube. When you register an account on the site, you are automatically given your own page. The URL for your channel will be www.youtube.com/username.
When you go to set up your own channel, be sure to keep these ideas in mind:

Step 1. Think About Your Channel Name
Make your user name something that is…
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Web 2.0 Strategy – Getting Your Fans To Buy From You Over and Over Again

Posted on October 14, 2009 by Christina

It’s time to start thinking about creating and rolling out your Continuum Program. This is an offer to get your fans to buy a piece of you on a regular basis. Ariel Hyatt Founder of Cyber PR wrote a list of great options you can choose from to offer your fans other than your CD and still receive $$$.

The concept is simple: Get your fans to give you money on a consistent basis – but you…
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