Category Archives: Social Media Strategies

Google+: What’s In It For Me?

Posted on August 5, 2011 by stefan

As we are all wrapping our head around Google+ (myself included), I’ve been on a hunt to find feedback from other PR professionals and how they are using it to benefit their clients.

In my search I found a really good in-depth article by Claire Celsi also known as the Public Relation Princess who breaks down her personal experience using Google+ and her top 6 features in Google+

Google+ What’s in it For Me?

Despite my great…
>> Continue Reading

Posted in Social Media Strategies | Tagged , , | View Comments

Learning How To Blog

Posted on June 17, 2011 by Christina

One of the main things we encourage our clients to start is their own blogs and to blog regularly. The more regularly you create content for your site the better the odds are of getting visitors, because you create more keywords that people can find you with and search engines reward sites with fresh content – more on blogging in a moment.

Websites are no longer billboards; they now function much more like news channels.  Of…
>> Continue Reading

Posted in Social Media Strategies | View Comments

Top 5 Off-line Promotion Ideas

Posted on May 5, 2011 by stefan

Many of our tips have solely been based on boosting your music career online, but this week we are going to touch on five promotional ideas that you can do offline too.

Christina Says:

1. Take Pictures At Every Show
My idea mixes a bit of offline and online promotion. A great opportunity to take advantage of is at each of your shows, take a picture of your fans that buy your merch or even show up…
>> Continue Reading

Posted in Featured, Social Media Strategies | View Comments

Turning TV Placements Into Fan Engagement: Lessons From Mr. Robotic – In Defense of 1,000 True Fans – Episode X – Part 2

Posted on April 14, 2011 by Christina

Two weeks ago I posted part 1 of Ariel’s Step-by-Step interview with Mr. Robotic.  Here is part two.  Enjoy it!

STEP 6: IDENTIFY YOUR TRUE FANS AND MAKE THEM FEEL TRULY SPECIAL

AH: How many die-hard fans would you say you have? (Meaning; fans that will buy everything and anything from you?)

Mr. R: I have about 112 that would buy anything from me. They are in a special group in my email list. The rest I…
>> Continue Reading

Posted in Social Media Strategies | Tagged , , , , | View Comments

Turning TV Placements Into Fan Engagement: Lessons From Mr. Robotic – In Defense of 1,000 True Fans – Episode X

Posted on March 31, 2011 by Christina

This week’s article is actually one of my FAVORITES!! You may have been following Cyber PR Founder’s Ariel Hyatt’s 1,000 True Fans Series and this is her 10th installment and just as GOOD!

I think the interview’s great not only because it speaks to capitalizing on TV music placement, but YouTube promotion in general that some artists sometimes miss the mark on when they are posting videos and getting their full return.

Big Thank you to Mr…
>> Continue Reading

Posted in Social Media Strategies | Tagged , , , , | View Comments