The Internet is always changing. Each week there is a new website to visit, new app to download, and new device to buy. Just like you, I am also learning day-by-day on the ways to perfect my skills in marketing artists in the social media world.
I don’t know everything at all – and never claim to – I’m a student just as you are. As a student in this ever-changing new music industry it is important to make sure you STUDY!
Daily I get newsletters that give me articles on new tips, advice, and free info to help me study and perfect my craft. Think of it this way: before doing a show you have several rehearsals to make your show better, right? So before I start new social media campaigns, I rehearse by reading case studies, how to articles, and new tips to make my craft better.
I wanted to cherry pick out some of my top reads for this week that I’ve found will benefit you in your studies as well on this social media journey.
Enjoy!
Social Spring Cleaning: 3 Steps to Improve Your Social Media Experience
Ah, Spring: the birds sing, flowers bloom, and your social presence glistens. Wait, what’s that you say? You haven’t touched your account settings or updated your network in eons? If this is the case, then the following three steps will help you identify your goals for your social presence, holes in your professional profile, and who to unfollow.
http://tinyurl.com/socialspringcleaning
Failure to Plan, Planning to Fail: Why You Need a Social Media Plan
What is a Social Media Plan?
A social media plan simply outlines how you intend to use social media to help your brand or business succeed. Social media is a tool: use it to listen to what your customers (and competitors’ customers) are saying; use it to have two-way conversations with those customers; use it to communicate with peers and exchange ideas; use it to generate buzz about your next product launch – but don’t wander aimlessly into it without first creating a map and having a destination in mind.
http://tinyurl.com/failuretoplan
10 Excellent Examples of Guerrilla Marketing Campaigns [VIDEOS]
Guerrilla marketing “works because it’s simple to understand, easy to implement and outrageously inexpensive,” says Jay Conrad Levinson, the man who coined the phrase.
Consumers have grown immune to big budget advertising, but marketers that expend a bit of time and effort — rather than piles of money — can generate effective results with inexpensive, small-scale stunts.
http://tinyurl.com/top10guerrillamarketing
Some Things Can Be Half-@ssed…Your Online Presence Can’t
As a working-from-home-Mom, I certainly know that some things just have to be half-@ssed. Multi-tasking requires that you don’t give 100% effort to one thing, but instead give a percentage of that effort to several things at one time. However, we all know there are some things that really require our complete attention and effort. Here are some things I have found that can/can’t be half-@ssed.
http://tinyurl.com/bumpuponlinepresence
4 New Sites Combine Music With Daily Deals
The runaway success of daily deal sites like Groupon and Living Social, which focus on a wide range of local deals at deep discounts, has spawned a mini-industry of copycats and niche services including some focused on music. While copycats of hot web properties are eventually sorted out with most falling by the wayside, niche sites can find success if they serve their niches well. Here are a handful of music related deal sites and services with some thoughts on their potential success:
http://tinyurl.com/musicandcoupons
